By Klaus Jensen
This is often the 1st quantity that covers using qualitative study tools in mass media study. Theoretical insights are integrated from discourse research, ethnography and reception idea.
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Extra resources for A Handbook of Qualitative Methodology for Mass Communication Research
Through language, reality becomes social. Equally, it is through language that reality becomes intersubjective and accessible for analysis. Hence, for the purpose of qualitative research language and other semiotic systems represent both an analytical object and a central tool of analysis. Subjectivity, similarly, has come to be defined in terms of language. In contrast to a philosophy of consciousness conceiving of subjects as relatively autonomous agents that exercise moral and aesthetic judgment, recent theories of language and subjectivity have described the subject as a position in language (for a survey, see Coward and Ellis, 1977).
Whereas some aspects of discursive coherence are attributable to formal features (Halliday and Hasan, 1976), other aspects derive from the functional interrelations between the speech acts and interactive turns of a specific discourse. Such interrelations must normally be interpreted with reference to the discursive context and the context of use (see Jensen, 1986: Ch. 10; also van Dijk, 1977, and his Ch. 5 in this volume). Other components of discursive coherence are presuppositions and implicit premises, which refer to what is taken for granted and not otherwise elaborated in a discourse (Culler, 1981; Leech, 1974).
The crisis of representation was further accentuated by the growth of factual, “objective” genres in the press from the middle of the nineteenth century, which served to thematize the definition of social reality. The representation of social conflict and change in the press, in particular, had to be negotiated by journalists and their readers. These new forms of verbal and visual representation came to pose important objects of analysis for twentieth-century textual research efforts. If Saussure had laid the groundwork for these efforts in linguistics and semiology, it remained for two later developments to refine and apply his insights.
A Handbook of Qualitative Methodology for Mass Communication Research by Klaus Jensen